RHONY Alumna Cindy Barshop’s Vspot Medi Spa Launches Cosmeceutical Vaginal Care Products
Serial entrepreneur, “The Real Housewives of New York” alumna and self-professed “expert in women’s taboo subjects” Cindy Barshop is expanding her Vspot Medi Spa’s business with three vaginal and bikini area care products.
The products—Bye Bye Bumps, Feminine Serum and Vaginal Restorative Complex—retail for $28, $95 and $275, respectively, and will be available online and at Vspot’s two locations, New York City and Philadelphia. Barshop developed their formulas over 10 months with the guidance of doctors and scientists.
“I hate products that are fluff, I’m not a fluff person,” she says. “I’m clinical, black and white. These products are probably the only intimate care products that have clinical testing associated with them to correct or prevent issues. The Restorative Complex is for dryness. It does have a tightening effect, but I’m not going to say it’s going to tighten so much after you have a baby because I’m realistic. It does help with tissue regeneration. It is the only product that utilizes human fibroblast derived stem cells from FDA-approved tissue banks.”
The Vaginal Restorative Complex features ampoules that are inserted in the vagina so the product is applied directly to the tissues it’s treating. Barshop asserts The Vaginal Restorative Complex is an effective alternative to prescription estrogen creams. “It’s not a patch solution. It’s much more natural,” she says. “It goes inside the canal, and it allows you to lubricate yourself and regenerates tissue.”
One treatment Barshop is particularly excited about is the Emsella “Kegel Throne,” a chair clients sit on that utilizes high-intensity electromagnetic technology to cause deep pelvic floor muscle stimulation. A 28-minute session can produce 11,000 contractions, the equivalent of completing 11,000 kegels.
“Now there’s technology so women don’t have to get a sling for urinary incontinence,” says Barshop. “You could sit on a chair [to treat] vaginal looseness. You don’t have to get a vaginoplasty. My whole thing is to create functionality and changes in women’s health. Vspot is about empowerment.”
Women are responding to Vspot’s message. From 2018 to 2019, the business doubled its sales year-over-year. Even in the face of COVID closures, it’s business is up 35% this year from last year. Barshop plans to increase Vspot’s door count. A New Jersey location is expected to open this quarter and a location is planned for the Hamptons in 2021.